Terms of Reference: Website Development and Management Agency (Transform Health Website)
Details of work required
Transform Health is a global coalition of organisations dedicated to achieving health for all in the digital age. Transform Health sets out to build a global movement that brings together organisations and institutions across different sectors, committed to achieving universal health coverage by 2030 by expanding the use of digital technology and increasing access to data. We campaign and collaborate with the individuals, communities, governments, organisations and institutions that are most affected by the lack of access to equitable, affordable and high-quality healthcare.
Transform Health is seeking the services of an experienced website development and management agency to support design, development, improvements, and maintenance of the complete Transform Health website (wordpress website).
Expected duration:
These services should be offered for an approximate 14 month period between ~1 April 2025 and 31 May 2026
Scope of Work
| WEBSITE ASSESSMENTS | ||
| Activity | Timelines for delivery | Notes |
| Website quality assessment | April 2025 (initial assessment)
Ongoing (suggestions and actions to resolve the identified challenges) |
Conduct a deep review of the build quality of the website to identify any gaps or challenges and recommend and implement suggested actions to address and resolve these challenges. |
| UI/UX assessment | April 2025 (initial assessment)
Ongoing (suggestions and improvements to user flows) |
Conduct a comprehensive site review and assessment. Offer detailed suggestions for improving user flows and navigation across the website. We further need to think about the flow and display of information the viewer sees – this has to be compelling to encourage people to stay on the website longer and come back again.
This is an iterative process, and needs to be ongoing to also take into consideration the development and launch of new pages and sections on the Transform Health website. |
| IMPROVEMENTS | ||
| Activity | Timeline for delivery | Notes |
| Homepage | April 2025 | Restructure and redesign this page in consideration of how we can effectively communicate information (latest updates, key initiatives, campaigns, our work, etc.) to website visitors as they land on our homepage.
This page should also contain effective navigation to move across the website in an intuitive and efficient manner. |
| Our work page | April 2025 | Restructure and redesign this page as per the revised thinking around how we communicate our work for our external audience. |
| Stronger Health Data Governance page | May 2025 | Update this page to reflect the content and architectural updates made on the Health Data Governance website. |
| National coalition pages (all 6) | June 2025 | Offer suggestions to improve the general flow and navigation on the national coalition pages and include and update recent work/progress made.
|
| Our Story page
(under About Us) |
August 2025 | Build out pop-ups for the working groups and circles that summarise more information about them. |
| Partnerships page | August 2025 | Restructure and redesign this page to improve how we display and segment our partners. |
| Insights page | September 2025 | Improve cataloguing of the content displayed on the insights page. |
| NEW DESIGN AND DEVELOPMENT | ||
| Activity | Timelines for delivery | Notes |
| Transform Health’s youth initiative page | May 2025 | This page will contain information about Young Experts: Tech for Health (overview, relationship with TH, joint vision, featuring core youth partners, and so on) |
| New campaign page (Roadmap to 2030) | May 2025 | Develop new campaign pages containing the key information of the specific campaigns. |
| Events page | June 2025 | The events widget in the ‘What’s New’ section of the TH website needs to be expanded into a full page.
This page should contain
|
| Strategic partnerships / initiatives page | July 2025 | This page will contain a summary and list of all partnerships / initiatives that Transform Health is a part of. This would include approximately 6-8 key partnerships / initiatives that need to be displayed.
Note: We also need to find a way to display |
| New campaign page (CHW campaign) | December 2025 / January 2026 | Develop new campaign pages containing the key information of the specific campaigns. |
| Development of Annual Report 2025 | April 2026 | Create a mini-site for the Annual Report 2025, as per the finalised report content shared by Transform Health. Offer suggestions for visualisation and navigation of the web report.
Create a downloadable PDF version of the web report as well. |
| MAINTENANCE | ||
| Hygiene checks (broken links / buttons, minor content and resource updates, other issues and challenges), analytics, website updates
Optimisation of the website across diverse screens – desktop, laptops, mobile, tablets |
Ongoing throughout | – |
*Please note a more detailed description for the categories:
- Website Assessments would entail conducting a deep and extensive review of the website build quality and the UI/UX flows for suggesting and implementing improvements.
- Improvements would entail improving an existing webpage on the Transform Health website, based on the suggestions included in the TOR. These could include changing the structure, order, orientation, content, navigation, and so on for an existing webpage. We would also be open to receive additional suggestions from the vendor (beyond those listed in this TOR) to help enhance and improve the webpage further.
- New Design and development would entail a fresh design concept; complete mockup / staging site development (including the perspective of enhancing UI/UX flows) for review and updates; and final integration along with adaptations for different breakpoints (desktop, tablet, mobile, etc.) for launch.
- Maintenance would entail conducting regular hygiene checks and suggesting improvements for live web pages; monthly analytics reports for the website with insights and summary; and website updates upon request of the client. It would also include optimising the website for multiple screen types – desktop, laptop, mobile, tablet, etc.
Timelines
- RFP published: 7 February 2025
- Deadline to submit proposal for consultancy: 7 March 2025
- Consultancy start date: ~1 April 2025
Qualifications and experience
- A qualified website design, development and maintenance website with profiles covering key aspects for the project deliverables – including but not limited to full stack web development, graphic design prowess, UI/UX expertise and so on.
- Proven experience in website design and development for at least 5 years; experience working for non-profits or in the social impact sector is desirable.
- Extensive experience working with WordPress websites.
- Strong proficiency in HTML, CSS, JavaScript, and relevant CMS platforms.
- Experience with responsive design and mobile-first development.
- Knowledge of SEO best practices and web accessibility standards.
- Excellent communication skills and ability to work collaboratively with the project team.
Application Process
Interested candidates are invited to submit the following to [email protected] by 11:59 pm CET on 7 March 2025:
- Company/team profile.
- A concise overview of your company or team, highlighting your expertise, core competencies, and experience relevant to this project.
- Technical proposal
- A detailed proposal outlining your approach to executing the required deliverables for this project.
- A topline workplan / timeline of achieving the project deliverables.
- 2-3 recent and relevant and recent past samples of similar work/websites.
- Total remuneration for delivery of the project between USD 13,000-15,000 depending on experience and team make-up.
Please share this with the subject line ‘Transform Health | Website Development and Management Agency’