Terms of Reference for Social Media & Marketing Associate
Transform Health, the global coalition calling for the digital transformation of health systems to ensure health for all, is looking for an experienced social media and marketing associate.
Verticals of work required: social media management, paid ads marketing, WordPress website management, Mailchimp newsletter management
Duration of work: 10 days a month from Feb 2023 – Feb 2024
About Transform Health
Transform Health is a global coalition of organisations dedicated to achieving health for all in the digital age. Transform Health sets out to build a global movement that brings together organisations and institutions across different sectors, committed to achieving universal health coverage within the next ten years by expanding the use
of digital technology and increasing access to data. We campaign and collaborate with the individuals, communities, governments, organisations and institutions that are most affected by the lack of access to equitable, affordable and high-quality healthcare.
Scope of Work
We are seeking a Social Media Associate to support the Communications and Engagement Manager in the management of Transform Health’s social media platforms and website management as well as creation of social media content for our Executive Director, for 10 full-time days per month equivalent to 70 hours per month. The Associate will be expected to:
| Task | Estimated duration (hours per month) |
|---|---|
| Create monthly content calendar and dissemination plan for TH’s social media, Executive Director and 3-4 profile champions ● Use Canva to make posters based on existing templates |
30 hours |
| Manage posting on TH Twitter (5x a week) and TH Linkedin (3x a week) as well as work with the Executive Director to manage posting of her Twitter and Linkedin accounts. |
25 hours |
| Build Instagram profile and TikTok – content & dissemination planning & posting | 15 hours |
| Manage Linkedin group posting and moderation | 2 hours |
| Manage paid ad marketing at key moments (2-3x a year) | 5 hours |
| Manage newsletters (4 a year + special event-related ones 4x a year) | 1 hour |
| Manage website updates (3 WordPress websites)
● Adding new partners on TH website |
2 hours |
| Upload blogs to TH website (2x a month) | 4 hours |
| Create quarterly social media analytics report |
2 hours |
| Miscellaneous support | 4 hours |
Fee Scope
USD 1,200–2000 per month (for 10 days/month)
Profile and experience
We are looking for an experienced social media and communications manager, with a demonstrated ability to manage social media ad campaigns, WordPress websites, and who is familiar using Google Drive, Canva, Mailchimp and social media management tools.
Application process
To apply please submit the following by 15th January 2023 to asmita.ghosh@transformhealthcoalition.org.
- CV and cover letter
- A portfolio of relevant work and experience
- Sample design work, if any
- Previous social media reports created, if any
- Daily fee
- 2-3 client references
Reporting
The Social Media and Marketing Associate will report to Mathilde Forslund, Executive Director, who may provide for appropriate delegation to other contractors within the Enabling Function including Transform Health’s Communication & Engagement Manager and team members within our campaigns and advocacy functions.